story . mission . promise


  our story   

Feast! opened February 13, 2002. The 24×30 foot floor was clad in reclaimed hardwood, the walls a vibrant yellow with accents of burgundy red. The focal point at the center of the store was our olive oil table, a round table with an exquisite “olive tree” base shaped by bent and welded steel rods. It held a French bottle tree stocked with sparkling glass bottles ready for filling (and refilling) from big clear decanters of olive oils and vinegars.

The heart of the store was the open cheese case, stocked with about 40 artisan cheeses and 10 hams and salamis.  There was also a small chalkboard menu of sandwiches easily made from the selections in the case.

Feast! has grown a lot since then. Kate and Eric got married and had a baby, Oscar. The store is almost 8,000 square feet. There are about 75 cheeses and 60 cured and deli meats. The lunch café serves a full menu daily and Feast! employs thirty full-timers.

Feast! is a store that continues to grow from the passion and focus of its staff, both past and present, and from the feedback and intelligence of its customers. The development of this website is a recent endeavor and we see it as an opportunity to communicate our mission and grow with our community.

We're committed to being a good neighbor to the Charlottesville community.

We are pleased to support many different organizations and events throughout Central Virginia and we have made it part of our mission to continue supporting organizations who share values similar to our own.

our mission

To offer Feast! customers the best in service and quality. To be a vital and responsible business — independently owned and operated — that is a viable alternative to huge, corporate groceries and that develops the unique character and economic advantages that independently owned businesses offer to the community.

  how we do it  

  • by being owner-operated

  • by educating staff members, and expecting them to make decisions and take responsibility for success

  • by encouraging innovative thinking and productive communication

  • by offering our customers an enticing and gracious experience in addition to a seasonally invigorated product mix

  • by having the highest quality standards

  • by connecting local farmers, artisan food producers and consumers

  • by specifically sourcing and endorsing hand-made, local and seasonal foods that sustain the viability of farmland and family-owned food businesses

  • by donating products and services to our community in ways that extend our mission

Of course, you’ll still have to come to feast! for the full experience and we look forward to your visit.